I am a amongst others a runner, gadgeteer and photographer. My business interests cover a wide range with a focus to help people and organizations accelerate.
Read more about me and what I do on www.simoons.com
So the basic steps are these: Do some research and find the right reporter who covers stories like the one you want to pitch. Create an angle that is different, interesting, and newsworthy. Send a short and snappy e-mail pitching your story. Be friendly and accessible, and make it easy for the reporter to follow up. Follow up yourself, but don't be a pest.